Michigan-based WordPress design + care
Strategy, design, SEO, hosting, updates, and ongoing support— managed by one dependable partner.
Since 1997 • Michigan based • Managed after launch
Trusted by businesses built for the long term
Mika Orthodontics
Great Lakes Gages
Fenton Dental
RAL USA
Balance Point
A website should earn its keep
Upgrade Web Design brings strategy, creative direction, technical depth, and long-term care into one accountable relationship.
Built around where you are now
Whether you need a new foundation, steady growth, or a capable partner to take over an existing site, the work starts with the business problem—not a predetermined theme.
NEW WEBSITE
Strategy, messaging, design, development, SEO fundamentals, and launch—followed by a clear plan for ongoing care.
Existing website
A retained relationship for businesses that want their website improved, measured, maintained, and supported over time.
Problem website
A practical route out of plugin trouble, slow support, broken layouts, security concerns, or an agency relationship that no longer fits.
SELECTED WORK
Healthcare · Website · SEO · Care
A polished, reassuring digital presence built to earn patient confidence.
Industrial · Woocommerce · Support
An ecommerce system supporting more than 300 products and 1,000 product variations.
Website Rescue · Ecommerce · Growth
A content-rich storefront that makes specialized products easier to understand and buy.
Why Upgrade
You work directly with the person responsible for the strategy, design, technical decisions, and follow-through.
No layers of account management and no repeating the same context to a different specialist every month.
Every page has a job: clarify value, answer a concern, prove capability, or move a qualified visitor forward.
The website is not abandoned after launch. Hosting, maintenance, improvements, and responsive help stay close.
Braden has designed websites since 1997 and knows when to simplify, when to push, and which problems actually matter.
A note from Braden
Upgrade was built for owners who want thoughtful guidance and steady execution—not another vendor to supervise. The goal is a clearer website and a calmer working relationship.
A practical process
We align on the business, audience, current website, goals, and the few decisions that will shape everything else.
Structure, messaging, and visual direction come together early enough to react to—before unnecessary production work begins.
The website is built, tested, launched, and cared for as the business and its priorities continue to evolve.
CLIENT PERSPECTIVE
Debra Gerwolds · Website client
GOOD QUESTIONS ARE PART OF THE WORK
The visual system and page strategy are shaped around your business. WordPress and Elementor can make the site practical to manage, but they do not dictate what it looks like.
Yes. A takeover begins with a technical and content review so you know what is worth keeping, what is risky, and what should be improved first.
Ongoing care can include secure hosting, WordPress updates, backups, content changes, landing pages, SEO improvements, and practical support when questions come up.
Yes. Upgrade is based in Grand Blanc, Michigan and works remotely with service businesses and ecommerce teams wherever the fit is right.
A better website starts with a useful conversation
Tell Braden what is working, what is not, and what you want the business to do next. You’ll leave with a clearer direction.