Custom Websites Built to Help Your Business Grow

A better website—
and a team that keeps it working.

Strategy, design, SEO, hosting, updates, and ongoing support— managed by one dependable partner.

Building websites since 1997 • Michigan based • Managed after launch

Trusted by businesses built for the long term

Mika Orthodontics

Great Lakes Gages

Fenton Dental

RAL USA

Balance Point

WEBSITE DESIGN THAT SELLS YOUR VALUE

A better website

makes your business

easier to choose

Most people visit your website before they call, schedule, buy, or request a quote. If your site feels outdated, confusing, slow, or unfinished, they may never give your business a real chance.

Upgrade Web Design creates websites that help visitors understand what you offer, trust your business, and take the next step with confidence.

Look Credible

Make a stronger first impression before the first phone call.

Explain Clearly

Help visitors quickly understand your services, products, or offer.

Guide Action

Make it easier for people to call, book, buy, or request a quote.

Support Growth

Build a website foundation that can grow with SEO, content, ecommerce, and marketing.

A focused improvement for your existing site

Lead-Flow Tune-Up.

One page. One form. $695.

Improve one existing inquiry page and form with clearer messaging, a simpler path to contact, and one revision.

Explore the $695 tune-up ↗

Compare all existing-site upgrades ↗

Built around where you are now

The right level of help.

No mystery bundle.

Whether you need a new foundation, steady growth, or a capable partner to take over an existing site, the work starts with the business problem—not a predetermined theme.

01

NEW WEBSITE

Managed Website
Launch

Managed website subscriptions from $399/month.

Spread the investment across predictable monthly payments. Each plan combines a custom WordPress website, launch, managed hosting, and ongoing care—with no separate upfront build fee.

  • Positioning and page strategy
  • Custom WordPress design
  • Content and search foundations
02

Ongoing support

Website Care &
Maintenance

$299/month · Care Plus $499/month.

Hosting, maintenance, and defined support for a standard informational WordPress site. New care onboarding is $299 once. Complex sites receive a custom scope.

  • WordPress updates and backups
  • Security and uptime monitoring
  • Support matched to your plan
03

Problem website

Website Rescue &
Takeover

Quoted after a website review.

A practical route out of plugin trouble, broken layouts, security concerns, or an agency relationship that no longer fits. Agree on the repair or takeover scope before work begins.

  • Technical and content audit
  • Prioritized repair plan
  • Stable ownership going forward

Why Upgrade

Senior thinking,

without the agency maze.

You work directly with the person responsible for the strategy, design, technical decisions, and follow-through.

01

One accountable partner

No layers of account management and no repeating the same context to a different specialist every month.

02

Business judgment before decoration

Every page has a job: clarify value, answer a concern, prove capability, or move a qualified visitor forward.

03

Built to be managed

The website is not abandoned after launch. Hosting, maintenance, improvements, and responsive help stay close.

04

Experience that reduces risk

Braden has designed websites since 1997 and knows when to simplify, when to push, and which problems actually matter.

Braden Simpson, Founder and CEO of Upgrade Web Design Image
Founder · Strategist · Builder

A note from Braden

“You should understand what your website is doing, why it is doing it, and who to call when the business changes.”

Upgrade was built for owners who want thoughtful guidance and steady execution—not another vendor to supervise. The goal is a clearer website and a calmer working relationship.

A practical process

Clear decisions.

Visible Progress.
01 / UNDERSTAND

Find the real constraint

We align on the business, audience, current website, goals, and the few decisions that will shape everything else.

02 / SHAPE

Make the strategy tangible

Structure, messaging, and visual direction come together early enough to react to—before unnecessary production work begins.

03 / BUILD & IMPROVE

Launch with a partner intact

The website is built, tested, launched, and cared for as the business and its priorities continue to evolve.

CLIENT PERSPECTIVE

“Braden eased my worries immediately. He guided me through what he was doing and was professional and beyond helpful.”

Debra Gerwolds · Website client

GOOD QUESTIONS ARE PART OF THE WORK

Before we talk, you may be wondering…

Is this a custom website or an off-the-shelf theme?

The visual system and page strategy are shaped around your business. WordPress and Elementor can make the site practical to manage, but they do not dictate what it looks like.

Yes. A takeover begins with a technical and content review so you know what is worth keeping, what is risky, and what should be improved first.

Ongoing care can include secure hosting, WordPress updates, backups, content changes, landing pages, SEO improvements, and practical support when questions come up.

Yes. Upgrade is based in Grand Blanc, Michigan and works remotely with service businesses and ecommerce teams wherever the fit is right.

A better website starts with a useful conversation

Let’s make your website easier to trust—and easier to grow.

Answer our advanced questionnaire and get a much more detailed insight about your website needs. It's better than an initial phonecall and can be completed on your own time. Usually takes 5-8 minutes